Marketing Services

“What will we say?”

Positioning - “What your product does and who it’s for” - sounds simple when put as concisely as that by David Ogilvy*

But has your company really answered these questions in depth? Or are you trying to create copy and campaigns without knowing:

 What business we are really in?
How do our customers perceive us and our market?
 Who exactly are we targeting?
What are their motivating needs in our market?

Companies that don’t have clear answers to these questions can’t develop powerful key messages or strong promises - or compelling copy that forms the basis for sound advertising strategies and websites that convert.

We can help. Imagine life without those ghastly writer’s-block moments when brainstorming campaign strategy, copy and messages. Before diving into new website development or an online or offline marketing initiative or campaign, our clients often work with us on brand or product positioning and marketing strategy.

Led by Chris Bullick - former Marketing Director at Motorola and previously seasoned at Procter & Gamble - we can organise and conduct workshops or other activities with your marketing personnel or teams to ensure you start with the right positioning for your brand, products or services.

Not only will you know what your product does and who it’s for, but you’ll start with a strategy to ensure your targets buy.

*Ogilivy on Advertising